Your Professional Automotive Synthetic Leather Supplier

WINIW Custom Leather is a professional supplier of high-end microfiber synthetic leather based in Quanzhou City, Fujian Province, China. With more than 20 years of experience in research and development, production and sales, the company is committed to providing high quality synthetic leather products.

WINIW’s microfiber synthetic leather is superior to genuine leather in terms of performance, with better tearing, abrasion resistance, tensile strength, and is cold-proof, acid and alkali resistant, and colorfast. Its products use sea island microfibers and high-grade polyurethane resin as raw materials, and adopt the three-dimensional structure of the needle punching non-woven technology to simulate the structure of natural leather, thus having many characteristics similar to real leather.

In addition, WINIW focuses on providing the best leather alternatives and choices for its global customers. The company not only has a prominent position in the domestic market, but also in the global market, especially in the field of artificial suede for automotive use, competing with other major players such as Ultrasuede, Asahikasei (Lamous) and others.

If you require customized leather, WINIW can provide you with a wide range of specifications and types of products to ensure that your specific needs are met.

Company Advantages

Quality Assurance

In order to ensure the quality of our products, we have adopted stringent quality control measures and comprehensive management of our production and supply chain. From the acquisition of raw materials, monitoring of the production process, to product testing and inspection, we always focus on the interests of our customers, and operate in strict accordance with the requirements of the quality management system of ISO9001.

Professional technical team

WINIW has a specialised technical team whose focus is on delivering high quality products and services. This technical team consists of experienced professionals who specialise in a variety of technical fields and are able to meet the needs of our customers.

Wide range of applications

The products are widely used in footwear, clothing, luggage, automotive interiors, sofa furniture and other fields.

Rich Experience

Quanzhou WINIW Import & Export Co., Ltd. was established with more than 20 years of production experience and can provide perfect solutions for customers.

Affordable Price

You can get our catalog online or visit our factory to see our products. We also provide competitive price and excellent customer service for all our customers.

24-Hour Online Customer Service

Our customer service is available online 24 hours a day. After receiving the service information or feedback from the customer, we will reply and address the feedback in the shortest time.

What is Automotive Synthtic Leather

Automotive synthetic leather is a man-made material, usually made of polyurethane (PU), designed to mimic the look, texture and feel of natural leather, but is cheaper and easier to maintain. This material is widely used in automotive interiors, such as seat covers, steering wheel covers, and other parts of the vehicle.

Synthetic leather possesses a variety of excellent properties, such as high abrasion resistance, sweat resistance, flame resistance, hydrolysis resistance, water resistance and green environmental protection. These characteristics make it widely used in the field of automobile interiors. For example, synthetic leather has become the mainstream material for interior trim and seats in low-end and mid-range models of luxury brands.

The global automotive synthetic leather market is also growing. According to the research report, the global automotive synthetic leather market is expected to reach USD 3.03 billion by 2029. China, as the world’s largest synthetic leather producer, accounts for about 80% of the global production capacity and has a significant advantage in technological innovation.

The manufacturing process of synthetic leather mainly consists of three types: drying, wetting and agglutination Xu-Fu method. Among them, drying technology is an important part of the synthetic leather making process, and the traditional synthetic leather dry production line is designed for oily synthetic leather slurry coating and drying requirements.

In conclusion, automotive synthetic leather has become an important material in the field of automotive interiors because of its affordability, easy maintenance and versatility. With the technological progress and increasing market demand, its application scope and market scale will be further expanded in the future.

Common Issues With Automotive synthetic leather

There are some common problems that you may encounter with automotive synthetic leather, mainly in the areas of durability, breathability and maintenance.

The durability of synthetic leather is one of its greatest strengths. High-quality synthetic leather can be comparable to natural leather, with high abrasion and tear resistance. However, lower quality synthetic leather can be more fragile and prone to wear or tear. After long term use, synthetic leather may suffer from natural damage such as cracking. Therefore, choosing high-quality synthetic leather is crucial to improving durability.

Synthetic leather is less breathable and moisture-wicking, which makes it less comfortable than natural leather. After repeated rubbing or prolonged use, the plastic coating on the surface may flake off, exposing the backing, thus compromising comfort and aesthetics. This is why some users find synthetic leather to be cold to sit on in winter and not breathable when sweating in summer.

The care and maintenance of synthetic leather also affects its lifespan. Regular cleaning and maintenance are key to prolonging its life. However, lower quality synthetic leather may require more frequent maintenance to prevent wear and tear.

High-quality synthetic leather is usually characterized by low VOC (volatile organic compounds) and low odor, which helps to ensure the environmental performance and safety of automotive interiors. In addition, the use of polyurethane resin can further improve the durability and environmental performance of synthetic leather.

In summary, although synthetic leather is excellent in terms of durability and environmental performance, it is less breathable and moisture-absorbent, and has higher requirements for maintenance and care. Choosing high quality synthetic leather and proper maintenance can effectively solve these problems and prolong the service life.

Our Certifications

Equipment Pictures

Frequently Asked Questions

Q:How much will the shipping charges be?
A: This will depend on the size of your shipment and the method of shipping. When inquired about shipping charges, we hope that you let us know the detailed information such as the codes and quantity, your favorable method of shipping, (by air or by sea,) and your designated port or airport.

Q:How do you ensure your product and service quality?
A: All our processes strictly adhere to international environmental standards , and we check all orders meter by meter before packaged (No Shading difference, no scratches, no lines, powders are hard to peel off etc). If the product is damaged, and the problem is proved to be caused by our side, we will provide exchange service for the same items .Also, Buy Leather team will always be there for you if anything needed .

Q:What is your minimum order quality?
A: Different products have different MOQ,generally speaking ,our MOQ is 1000 meters,but many items are in stock products ,no need MOQ ! So pls do not hesitate to check with us for specific items.

Q:What is the delivery date of the mass production?
A: If we have in stock of the item you need ,we can send goods to you within 3days after receiving payment . If we do not have in stock, usually is 15-25 days, for urgent order, can be 7-10 days.

Q:hat’s your company policy if we want to distributing leather materials or fabric materials in our market?
A: We have some different policies for different target markets, so please feel free to contact us for detailed discussions and find the most preferential policies for you! Also , you are welcomed to visit our factory and let’s talk face to face!